Thread Creative Ian Stevens
 

Ian Stevens

Co-Founder, Creative Director

Ian Stevens is a writer and multi-media creator obsessed with driving story. He believes that establishing clear and consistent narratives and evoking texture-rich concepts allows companies and products to capture the imagination of their audience.

Nothing is worse than a dry sales pitch from someone who isn’t buying their own line. By discarding worn-out metaphors and pruning dull language, Ian helps companies generate excitement from the inside out. As a natural collaborator, he works with clients from the outset of a project to till existing marketing content for its best ideas, establish fundamental building blocks, and cultivate stories that ripen organically with the project. This process creates clarity in media, collateral, and copy allowing marketing and sales teams to generate excitement for projects and product in advance of launch cycles.

As Creative & Content Strategy Lead, Ian works closely with product design and marketing teams to ideate and develop narrative, media, and collateral through the project life-cycle including leading photography, video, and copy efforts to brand and differentiate projects and products.

 

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